El Santo Cantina - Full Marketing Service
The Client: El Santo Cantina offers distinctive drinks and a Mexican-inspired menu with an emphasis on seafood. Situated in downtown Sacramento, El Santo Cantina is an ideal spot for happy hour, business meetings, or romantic dinners. The Challenge: Opening in a prime, high-traffic area next to an NBA arena, El Santo anticipated attracting large crowds from the Golden 1 Center. However, they underestimated their visibility in downtown Sacramento. Their existing website was poorly designed, lacking a good user experience, which negatively impacted their SEO performance. Additionally, their website and online branding message were inconsistent, failing to project the professional image El Santo aimed for. The design of their food and drink menu was unclear, making it hard to read and leading to customer confusion. This was particularly problematic for a restaurant in such a prime location, where organization and attention to detail are crucial. The Solution: Displeased with their website’s design, El Santo Cantina sought assistance from Analytix Media. Over five weeks, our team of media experts, web developers, and professional photographers collaborated to create a clear, appealing brand identity and a new interactive website. We restructured the site with user experience in mind and implemented features to enhance their visibility and SEO ranking. The new website includes an online ordering and delivery option, which streamlined the order and checkout process and boosted revenue.