Up Analytics

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT UP ANALYTICS

Effortless Growth: Data-Driven Marketing Made Easy

Up Analytics is a specialized agency dedicated to delivering exceptional results for clients by offering hands-on expert assistance to in-house marketing teams in areas such as Google Analytics 4, Ads, Tag Management, SEO, Local SEO, and Multi-channel marketing. Our goal is to be your most trusted marketing partner, helping you achieve your strategic objectives. We collaborate closely with your marketing team and partners to enhance marketing tools, digital strategies, processes, and team dynamics. Our team consists of former Google product specialists with a decade of experience resolving complex marketing measurement challenges for some of Google's largest clients in the UK and Europe. There are very few issues we haven't encountered. So, instead of trying to start from scratch, get in touch with us! Contact us for a complimentary analysis of your current marketing efforts (including Google Analytics 4, holistic measurement, Google Ads, and website configuration). We assure you that our feedback will be valuable.

Languages Spoken

DutchEnglish

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

15% Search Engine Optimization (SEO)

5% Conversion Rate Optimization (CRO)

8% Content Marketing Strategy

5% Other Digital Marketing

7% Pay Per Click

5% Demand Generation Marketing

5% Ecommerce Marketing

30% Google Ads Management

About the Team

OUR STORY

Our Journey Up Analytics is a specialized agency focused on promoting agile marketing techniques. We provide digital marketing services that emphasize a personal touch and aim to deliver genuine long-term value. Up Analytics was founded in late 2019 after Michel left his nearly 13-year career at Google. Since then, we've partnered with many former Google employees to train in-house marketing teams on targeted strategies in data-driven marketing, SEO, incrementality testing, omnichannel approaches, and more.

TEAM PHOTOS

Portfolio

Datalake and Server Side Tagging

Unknown

Overseeing the management of over 1,000 stores from a single platform, implementing server-side tagging for Google Analytics, Facebook, Google Ads, and an affiliate partner. Additionally, building a marketing data lake to unify data from various sources.

Google my Business: Grow Local Search with 80% y/y

Unknown

Having largely overlooked social media, navigation, and directory platforms previously—aside from occasionally noting new store openings or closings on Google Maps—there was significant potential to enhance the use of online tools to increase foot traffic to their 175 stores. Most location data, even on popular platforms like Google, depended on users of Google Maps to update it. Consequently, many store listings on Google were poorly managed and performed inadequately in local search results. With 175 stores, PPBB faced challenges in keeping information current on Google My Business, the primary platform. As they planned to open additional stores, managing their Google (Maps) presence became increasingly complex. Their goal encompassed overseeing store listings across all pertinent social, navigation, and directory networks, not just Google, with Facebook stores and Apple Maps as the top priorities. PPBB explored various market solutions, seeking one that provided clear reporting on optimization opportunities and accurate insights into results, along with practical support for their marketing team. They needed to consistently justify investments and priorities to a skeptical franchise network. The ability to conduct straightforward A/B testing was also greatly valued as it enabled precise measurement of the impact of these changes on local visibility. The results were impressive, achieving an 80% increase in impressions in local search despite COVID-19 significantly reducing the total volume of local queries. Additionally, the time spent on maintaining listings and reporting results decreased from twelve hundred hours to just sixty minutes per week. PPBB CEO Ard Malenstein commented: "The pace of change in operating our physical stores is faster than ever, and our customers expect accurate and timely information. Up Analytics’ tools help us fulfill this need and stay ahead of the competition."

Growing Sales

Unknown

Assisted Roka with various digital marketing efforts in 2020. Key achievements include the launch of comprehensive feed management tools, which allowed Roka to advertise on Google Shopping in over 50 markets. We implemented margin-based bidding and automated Google Ads in all markets except their primary one, driving international sales growth. We also focused on improving page speed, successfully reducing loading times by 50% by addressing key issues. Additionally, we established new tagging mechanisms to help Google Ads differentiate between new and returning customers and created campaigns targeting specific product categories. We also initiated basic SEO enhancements to capture quick wins on Google Search and the Free Listings section of Google Shopping results.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Up Analytics delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

Content Marketing Strategy

Other Digital Marketing

Pay Per Click

Demand Generation Marketing

Ecommerce Marketing

Google Ads Management

Amazon Advertising Management

YouTube Advertising

Industry Recognitions

Google Premier Partner

View source

Locations

Headquarters

Walpoort 10, Jheronimus Academy of Data Sciences

's-Hertogenbosch, North Brabant, Netherlands 5211 DA

+31639101609

Headquarters

33 Via Don Cesare Scala 37020

Italy 37020

+31639101609

Headquarters

20 Torenallee 5617 BC

Netherlands 5617 BC

+31639101609

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