Ammo Marketing

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Overview

$5,000+

Min Project Size

2 - 9

Employees

2014

Year Founded

ABOUT AMMO MARKETING

Growth Marketing for Innovative Businesses

Ammo collaborates with founders to transform outstanding ideas into worldwide enterprises. We assist rapidly expanding startups in creating automated growth marketing systems that evolve and improve over time. We have accelerated the growth of more than 200 innovative companies by engaging new customers and ensuring their loyalty through exceptional digital experiences.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Mobile & App Marketing

50% Social Media Marketing

30% Digital Strategy

About the Team

OUR STORY

At Ammo, we are driven by a passion for supporting innovative startups, understanding their unique challenges and potentials because we're entrepreneurs ourselves. Our diverse, lean team brings experience from a variety of fields beyond traditional marketing, having collaborated with over 250 startups globally. We prioritize sharing knowledge openly through talks, mentorship, and our podcast Weird Growth, alongside a curated monthly newsletter. Our approach is candid and constructive, focusing on practical, actionable advice that we would endorse for our own business. Led by founder Cam, and supported by Jack, Liam, Alex, and Phoebe, we combine operations, client support, branding, and community engagement to fuel startup growth. If you share our mindset, we're eager to collaborate and help you succeed.

Portfolio

650+ leads and 700% annual growth

Constructive Software

Constructive Software is a platform for home building that enables clients to monitor construction progress, choose attractive finishes, and visualize a personalized version of their home design in impressive 3D. They turned to Ammo to handle their growth marketing strategy, generate leads, and expand their business internationally. **THE STRATEGY** Ammo assisted Constructive in clarifying the purpose, offerings, and approach of their product on their website and creative materials, enabling them to effectively communicate the value and advantages of their software to customers. We developed AdWords and LinkedIn campaigns aimed at driving targeted traffic to a custom landing page designed for a specific conversion goal – requesting a live demo. Regular strategic growth management and a focus on enhancing Constructive Software’s performance metrics each month have led to nearly complete market penetration in Western Australia, paving the way for their expansion to the East Coast, New Zealand, and ultimately, globally. **THE RESULTS** Our growth strategy and multi-channel marketing initiatives, combined with the strong market demand for Constructive Software, resulted in over 700% growth within just over a year. With Ammo's ongoing strategic support, Constructive Software aims to continue its expansion throughout Australia, New Zealand, and beyond.

Over 300 new patients in the first 12 months

New Me

Ammo was tasked with developing a brand and community dedicated to offering exceptional pre- and post-operative care and support for patients and individuals dealing with weight loss. New Me embodies a commitment to assisting people in their weight loss journeys beyond just their surgery. We designed a tailored website, established automations, launched digital marketing campaigns, and coordinated the selection of suitable experts for illustration, merchandise, and community-driven growth. THE STRATEGY Recognizing that many patients have difficulty discerning between good and exceptional surgical work, we understood that enhancing the pre- and post-surgery experience was crucial to demonstrating Matt's dedication to sustainable weight loss results for his patients. Our research into existing online communities revealed that patients valued customer service, emotional and psychological support, and a compassionate bedside manner over technical surgical skill. We also discovered that numerous weight-loss surgery patients tend to regain weight over time because the root psychological and emotional issues leading to unhealthy habits were not addressed. Armed with these insights, we collaborated with Matt to emphasize the aspects of the surgical experience that patients would appreciate most—focusing on branding, customer experience, and community-oriented lifestyle changes aimed at maintaining long-term weight loss. BEING DIFFERENT In a saturated and cautious market, we recognized a significant opportunity to take a different approach while competitors followed conventional paths. The New Me website stands out from typical medical practice sites. By centering on individuals, success stories, and the welcoming, contemporary customer experience that consumers expect, New Me has established a unique niche that other surgical practices find difficult to compete with.

62 leads in 3 months, a new sales team to keep up

MyPass

MyPass is an expanding compliance and workforce management platform with over 40,000 users, including prominent companies like Santos, Siemens, and Toll. MyPass sought Ammo's expertise to develop a focused growth marketing strategy for their award-winning Software-as-a-Service product. To achieve this, Ammo facilitated growth strategy workshops with MyPass’ remote team located throughout Australia, conducting sessions both in-person and virtually. During these workshops, comprehensive customer personas were created for key clients and decision-makers to better understand their motivations and incentives for utilizing MyPass. This process culminated in an automated customer journey design, complemented by a metrics funnel and an in-depth marketing action plan. The deliverables included targeted pay-per-click advertising campaigns aimed at specific decision-makers to encourage initial engagement, and the creation of tailored landing pages featuring calls-to-action and lead magnets to educate potential customers and generate sales leads. Additionally, remarketing efforts were employed to enhance brand awareness, reminding recent visitors to return and complete the desired action. A Customer Relationship Management (CRM) system was also integrated into MyPass' new digital marketing framework. As a result, MyPass experienced a successful growth marketing campaign that led to a notable increase in high-quality leads, resulting in a robust sales pipeline. These outcomes highlight the importance of understanding customer motivations and establishing a clear, measurable journey that can be refined over time.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"Ammo Marketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Select a service

Mobile & App Marketing

Social Media Marketing

Digital Strategy

Locations

Headquarters

224 Stirling St

Perth, Western Australia, Australia 6000

+611800002666

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