American Customer Satisfaction Index (ACSI®)
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Overview
10 - 49
Employees
1994
Year Founded
ABOUT AMERICAN CUSTOMER SATISFACTION INDEX (ACSI®)
Drive Growth with ACSI®’s Predictive Analytics
The American Customer Satisfaction Index (ACSI®) utilizes AI-driven data analytics in its unique predictive approach. Sophisticated data science methods are employed to connect customer experience with loyalty and financial outcomes. Businesses use ACSI's industry benchmarks and expert consulting services to enhance growth, increase retention, and inform management decisions.
Languages Spoken
English
HIGHLIGHTS
10 - 49
Employees
1994
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Market Research & Competitive Intelligence
About the Team
OUR STORY
The American Customer Satisfaction Index (ACSI) stands as the sole national benchmark measuring customer satisfaction across U.S. industries, evaluating both domestic and foreign firms with substantial market presence. For over twenty years, ACSI has employed a scientifically grounded, proprietary methodology developed at the University of Michigan's Ross School of Business to assess satisfaction through consumer interviews and an econometric cause-and-effect model. Covering 40 industries across 10 economic sectors, ACSI generates weighted benchmarks that reflect both company and sector performance. This comprehensive approach benefits businesses, researchers, policymakers, and consumers by offering insights into firm competitiveness, forecasting profitability, and acting as a vital indicator of the health of the U.S. economy.