AM+A Marketing & Media Relations

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

ABOUT AM+A MARKETING & MEDIA RELATIONS

PR that gets global publicity & content creation

We are a comprehensive agency comprised of innovative marketers and public relations specialists focusing on travel, culture, and lifestyle brands. Our services include creative campaign development, sustainable marketing strategies, content management, SEO, and cutting-edge PR approaches aimed at giving organizations across various sectors a competitive edge. Our client roster includes prominent food and beverage companies, government agencies, tourist boards, and event organizers. The AM+A model is rooted in British creativity and management, leveraging a worldwide network of talent. AM+A has offices in central London, Riga, Wales, and Scotland, as well as an extensive network of global associates.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Search Engine Optimization (SEO)

22% Public Relations

17% Content Creation

11% Advertising Services

About the Team

OUR STORY

With over three decades of experience, our company specializes in enhancing marketing teams by delivering innovative, multi-disciplinary services focused on travel, lifestyle, and culture. We pride ourselves on building strong reputations and leveraging our extensive global media connections to increase brand visibility and boost sales. Our award-winning agency offers three core services: strategic direction to define brand identity and target audiences; press and media representation through relationships with leading journalists and influencers; and expert content and digital creation, including social media, advertising, and professional copywriting. We provide a comprehensive suite of offerings such as press office services, creative campaigns, digital marketing, event management, and sustainable communication, ensuring holistic, impactful marketing solutions tailored to client needs.

Portfolio

#CheersFromCzech Campaign

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AM+A promoted future travel to the Czech Republic and shared experiences with those unable to travel due to the COVID-19 pandemic. The outcomes were significant: the campaign reached over 4.1 million people, with media coverage totaling 2,605,764, including features in national newspapers such as The Sun and The Independent. The social media reach exceeded 1.5 million, and the 'Big Virtual Czech In' Facebook Live event (hosted via Zoom) drew over 130 influencers, collectively reaching more than 2.2 million accounts, generating 6,500+ views and impacting over 18,000 individuals. The event also inspired over 300 Instagram posts before and during the evening, leading to over 300,000 impressions, 43 main feed posts, more than 3,400 likes, and 300 comments. Additionally, 500 care packages were distributed to the public and 20 prominent travel influencers, each containing a postcard from the Czech Republic inviting recipients to post about their package online and enter a competition. Influencer-generated content alone reached over 400,000 people. The organic reach of the Visit Czech Republic Facebook page rose by 109% from April to May. Between April 21 and May 19, the CzechTourism UK Twitter account achieved 17.8k impressions (a 70% increase), 673 profile visits (up 143%), 432 mentions (an increase of 747%), and gained 644 followers (a rise of 69). The campaign also saw over 360 instances of the #CheersFromCzech hashtag being used.

Culinary Showcase Experience

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AM+A established Somerset and Exmoor as a top culinary destination in the UK by organizing an extensive press trip program and an event at London's Yeo Valley café. The initiative resulted in the creation of a network that includes over 40 local food and drink businesses such as Yeo Valley, Thatchers Cider, Brothers Cider, Cheddar Gorge Cheese Company, and Porlock Bay Oysters. The coverage from both group and individual trips reached more than 7.7 million people through prominent national and international publications like The Daily Telegraph Online, Sunday Times, The Australian, The Guardian Online, Lonely Planet, Flybe magazine, and Platinum Magazine. Additionally, blog posts and social media content were produced by notable UK food and travel bloggers. Complimentary train tickets were secured through a collaboration with Great Western Railway, and Visit Britain was regularly updated with media stories and press trip opportunities for Somerset and Exmoor. The event at Yeo Valley Café showcased over 25 local food and drink producers and was attended by national journalists, international media, high-profile influencers, celebrity chef Josh Eggleton, Mulberry founder Roger Saul, and Yeo Valley founder Tim Mead. Furthermore, marketing materials, including a booklet featuring local producers, were created and distributed during the London event.

An integrated destination marketing campaign for the Wales Coast Path, involving content creation, advertising, targeted social media and Search Engine Marketing (SEM).

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**The Overview** Oversee a marketing campaign to promote the Wales Coast Path as a premier wellness destination for 2019. AM+A concentrated on a targeted marketing and PR initiative emphasizing wellness and mindfulness. The #ThisMomentNow campaign highlighted the health benefits associated with hiking and coastal walks. **Tactics** 1. **PR Strategies:** Engaging both consumer and trade press through press trips and events like the World Travel Market. 2. **Media Purchases:** Advertising in both print and online formats. 3. **Online Marketing:** Utilizing Google AdWords and banner ads. 4. **Social Media:** Creating sponsored content. **Campaign Activities Included:** - Development of a PPC campaign aimed at individuals seeking life changes. - Crafting slogans, advertisements, and digital assets. - Producing media materials discussing the health advantages of hiking to create content for advertorials, blogs, social media, and banner ads, bolstered by Google AdWords. **Results** The online targeted marketing efforts through AdWords and banners were successful: - The ads connected with those planning trips for 2019, individuals desiring a healthy New Year, and those looking to escape their routine. - Ads were seen by over 252,000 users across social and banner platforms. - The paid #ThisMomentNow campaign reached an audience of 98,639. - The total reach on Twitter, Instagram, and Facebook was 210,759. - The Wales Coast Path's Instagram account experienced an 8% growth in followers. The campaign also generated significant publicity, reaching 1,484,033 individuals, and garnered coverage in prominent publications like The Daily Telegraph, Daily Mail, Wanderlust Magazine, Red Bull, The Guardian, and Travel Bulletin Magazine. Additionally, RoughGuides facilitated a media visit and promoted across their platforms, which have substantial followings: 247,000 on Facebook, 212,000 on Twitter, and 51,000 on Instagram.

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