Altitude Marketing

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Overview

$10,000+

Min Project Size

10 - 49

Employees

2004

Year Founded

ABOUT ALTITUDE MARKETING

Data-First B2B Marketing Agency that Gets Results

Altitude Marketing is a data-focused, integrated B2B marketing agency that caters to national and international technology-driven firms in the life sciences, established manufacturing, and enterprise software sectors. With over 20 years of experience, Altitude excels in assisting clients with intricate offerings in specialized, regulated, or compliance-driven markets. Situated in the Lehigh Valley of Pennsylvania, between New York and Philadelphia, Altitude collaborates with clients worldwide, offering a comprehensive range of integrated marketing services, including strategy, branding, messaging, web development, digital marketing, content marketing, lead generation, SEO, public relations, trade shows, social media, sales enablement, advertising, marketing automation, data analytics, channel support, and more. To learn more, visit altitudemarketing.com or follow us on LinkedIn, Facebook, and Instagram.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided

38% Brand Identity Design

13% Brand Refresh & Rebranding

12% Search Engine Optimization (SEO)

15% Content Marketing Strategy

7% Social Media Marketing

10% Digital Strategy

5% Other Digital Marketing

About the Team

OUR STORY

Our Narrative At Altitude, we are an integrated marketing agency that approaches challenges with a broad perspective, or "the View from 30,000 Feet." Our acclaimed, comprehensive marketing communications team specializes in developing brands and generating leads for B2B companies in intricate and technical fields such as life sciences, manufacturing, and technology. In essence, we differ from the typical integrated advertising agencies you may be familiar with.

Portfolio

What Global Brands Look Like in Color

Unknown

How do you maintain your position as one of the largest global producers of colorants and color systems? By not getting complacent and definitely not by playing it safe. This is why Chromaflo collaborated with Altitude. As the official agency for Chromaflo, Altitude revitalized their brand. They enhanced market education through a comprehensive website, produced an abundance of creative marketing materials, developed stunning video content for social media, and designed an impressive trade show booth. These strategies are just a few ways Altitude has helped reinforce Chromaflo's status as a leader in the colorant industry for the long term.

Transforming a Hedge Accounting Consultancy

Hedge Trackers

Hedge Trackers, located in San Jose, established itself as a top consultancy for corporate hedge accounting by leveraging a strong referral network and the esteemed reputation of its president, Helen Kane. However, to grow further, the company recognized the need to move beyond dependence on one individual’s prestige. Consequently, they sought marketing professionals to develop an inbound lead generation system from the ground up and to rebrand the company from a professional services firm to a technology solution provider. Altitude implemented a three-part strategy: 1) We created and executed the branding and product launch plan for Capella, introducing a beta version of their in-house risk management software as the industry’s primary FX hedge platform. 2) We positioned the company's leaders as respected industry experts, helping them secure important speaking opportunities, industry accolades, and features in prominent publications such as CFO Magazine and the Wall Street Journal. 3) We enhanced the company’s online presence through high-quality, authoritative content and targeted digital advertising campaigns. This comprehensive 24-month marketing initiative culminated in the company's acquisition by the global financial technology and risk management firm GTreasury in 2022.

How Attracting the Right Website Traffic–While Sac

Sytheon

On a Google Analytics dashboard, Sytheon was performing well. The manufacturer of active ingredients, which provides its clinically supported products to leading skincare and beauty brands worldwide, enjoyed consistent traffic growth and ranked for highly valuable short-tail keywords. While their digital marketing strategy seemed effective, it wasn't resulting in a reliable stream of qualified leads. This prompted Sytheon to reach out to Altitude for assistance in identifying and resolving the issue. Many of Sytheon's active ingredients have dual names: a scientific designation recognized by manufacturers formulating their own products and a consumer-friendly name known to a wider audience interested in beauty and wellness. Before collaborating with Altitude, Sytheon drew most of its web traffic through high organic search rankings for the consumer-friendly name. For instance, Bakuchiol is marketed by Sytheon as "Sytenol A" to manufacturers but is also recognized as a trendy skin-soothing solution. While ranking well for consumer-focused keywords generated significant traffic for Sytheon, it was attracting the wrong audience. To address this, Altitude revamped the company's website, focusing on long-tail and industry-specific keywords while improving the user experience and informational hierarchy of pillar pages to attract the right visitors—namely procurement and wellness manufacturers in need of the products for their formulations. Although the technical and content enhancements may have led to a decrease in overall traffic, this trade-off has resulted in a notable rise in qualified leads and traffic from the appropriate customers.

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