Altamedia

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

ABOUT ALTAMEDIA

Data-Driven Conversion Rate Optimization Agency

Altamedia has assisted over 150 clients across 20 countries in optimizing their conversion funnels and boosting profits. By integrating Data Science with Conversion Rate Optimization, Altamedia transforms complex data into straightforward action plans to enhance customer satisfaction, raise conversion rates, and secure a competitive edge. We strive to deliver exceptional results. Rather than merely addressing UX issues and basic Google Analytics data, our dedicated team delves deeper into data analysis, combining the principles of data with marketing strategies. Everyone deserves fast, seamless, and user-friendly websites. We are an agency dedicated to helping clients grow their businesses by managing all aspects of modern CRO and ensuring effective collaboration with local teams. Your business can achieve improved outcomes! You can count on us for user research, tracking, data collection and analysis, technology, UX research, design, and market insights. Altamedia brings the experience, skills, proven results, and satisfied clients. Reach out to us today to schedule your free consultation!

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Business Intelligence (BI) Dashboard Development

40% Data Strategy Consulting

70% Product UX Strategy

30% UX Research & Usability Testing

About the Team

OUR STORY

Altamedia is a distinguished agency dedicated to advancing Conversion Rate Optimization (CRO) and Data Science, focusing on empowering eCommerce and SaaS companies to thrive digitally. Founded by Piotr Gruszecki, who brings over a decade of CRO expertise and a passion for technological innovation, the company transforms intricate data into practical insights enhancing customer satisfaction and conversion rates. Altamedia differentiates itself by eschewing generic solutions, instead crafting customized CRO strategies rooted in a thorough understanding of each client's unique business challenges and goals. By integrating data science with marketing, Altamedia pioneers user-centric approaches supported by state-of-the-art analytics infrastructure. Clients benefit from a partnership centered on genuine growth and unlocking their websites' full potential in the competitive digital arena.

Portfolio

From a 15% budgetary waste to a 40% increase in ad

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**Challenge** Our client, a leading online lead generation firm in the franchise sector, encountered difficulties in optimizing their digital advertising and analytics to improve lead generation and return on investment (ROI). They were experiencing a 15% inefficiency in their advertising budget and lacked a centralized, data-driven approach to decision-making. **Solution** To tackle these challenges, we conducted an extensive three-month audit of their digital systems. This enabled us to seamlessly integrate Google Ads and Analytics, resulting in a 25% increase in advertising efficiency within the first quarter. A key component of our solution was the creation of a custom dashboard that consolidated data from multiple sources, which became instrumental in our client's decision-making process. By reallocating resources to more effective campaigns, we were able to reduce waste by 90%. **Results** The optimized Google Ads campaigns achieved a 30% increase in lead generation. Additionally, our collaboration led to a 40% enhancement in advertising efficiency and a significant rise in ROI. The custom dashboard transformed into a crucial tool, refining marketing strategies and influencing business operations. This case highlights the effectiveness of a comprehensive digital strategy that not only addresses immediate challenges but also paves the way for long-term success through innovative tool development and strategic resource management. It emphasizes the necessity of integrating technological solutions into business practices to realize substantial results.

Less time loading, more time converting

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**Challenge** The client faced difficulties with users not upgrading to premium plans and encountering technical and user experience problems, especially on mobile devices. Additionally, the absence of a detailed strategy to monitor user interactions made it harder to improve conversion rates. **Solution** Our team conducted a thorough audit of the client’s Google Analytics configuration, website technical aspects, and user behavior data. This comprehensive approach involved user research, in-depth data analysis, and heuristic evaluations to develop a targeted strategy for addressing the identified challenges. The initial milestone was to revamp the Google Analytics and Google Tag Manager setups to facilitate precise and complete reporting. We added UTM parameters for better tracking of social and email traffic, set up a Referral Exclusion List, and established effective e-commerce event tracking. The second milestone focused on technical improvements, where we suggested and implemented optimizations such as resizing images, using browser caching, minifying JavaScript, and enhancing the mobile layout. These updates aimed to boost site performance and user engagement. For the third milestone, we worked on improving the user experience by proposing changes to the site’s layout to make premium features more visible and appealing. We also introduced group plans specifically designed for the client’s main demographic of office workers and students. The final milestone involved a thorough analysis of user behavior data, allowing us to better tailor marketing efforts based on regional user patterns. **Results** These initiatives resulted in a 12% increase in conversion rates, a 30% reduction in average site load times, and a 23% decrease in the site’s bounce rate. This case study highlights our ability to utilize data-driven insights and technical improvements to enhance site performance, improve user experience, and increase conversion rates.

From frustrating analytics to user-friendly design

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**Challenge** Our team faced the task of improving the performance and user satisfaction of a website specializing in custom loungewear and sweaters featuring customers' dogs. The main problems included a poor user experience, a confusing interface, and insufficient analytics, all of which could negatively affect conversion rates and overall user satisfaction. **Solution** To tackle these challenges, we developed a three-part strategy concentrating on setting up analytics, enhancing the user experience (UX) and user interface (UI), and creating a fast-loading landing page. First, we performed a thorough review and configuration of analytics, which encompassed a Google Analytics Health Check, appropriate tracking setups for social media, and custom dimensions for deeper insights. This comprehensive setup enabled more accurate analysis of user interactions and site performance. Next, our UX and UI review sought to uncover and resolve barriers to user engagement and conversions. Following a detailed audit, we restructured the main page of the website, optimizing it for both desktop and mobile users. Our adaptive design dynamically adjusted content based on the device, improving responsiveness and user interaction. Finally, we built an Accelerated Mobile Pages (AMP) landing page to reduce load times and lower user abandonment rates. This new landing page was specifically designed for A/B testing and enhanced user pathways, significantly improving the overall experience and performance metrics. **Results** These enhancements led to a 20% increase in conversion rates, a 25% increase in average session duration, and a 20% reduction in abandonment rates. By utilizing precise analytics and user-focused design upgrades, we successfully enhanced user engagement and satisfaction while preserving the client’s unique value proposition. This approach highlights the effectiveness of integrating detailed analytics with targeted user experience improvements to achieve better performance metrics and customer satisfaction.

8 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Altamedia delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Business Intelligence (BI) Dashboard Development

Data Strategy Consulting

Product UX Strategy

UX Research & Usability Testing

Industry Recognitions

#10 of Top Conversion Rate Optimization Agencies

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