Innisfree Product Sampling Pop-Up
Innisfree Beauty and Skincare
The Innisfree product launch teams targeted the ideal audiences in NYC and LA to promote their Hydrating Serum. The colorful popup carts engaged over 125,000 individuals through product samples, conversations, and coupons, creating an enjoyable and upscale atmosphere in key Gen Z locations such as Astor Place, Venice Beach, and near universities. To ensure brand ambassadors could confidently discuss the Hydrating Serum with Green Tea Seed skincare, they used the product themselves for two weeks prior to public engagement. Additionally, the ambassadors received training on Innisfree's narrative, clean beauty principles, brand differentiators, and specific benefits of the products. The marketing team facilitated engaging micro-experiences on the streets by providing conversations and samples in a fun and inviting manner. In Los Angeles, the sampling teams concentrated on areas like Santa Monica, Venice, and UCLA, while in New York City, the focus was on Union Square, Flatiron, New York University, Astor Place, Koreatown, and Columbia University. Built To Breakthrough ALT TERRAIN serves as your partner for brand activation, product sampling, social stunts, pop-up shops, and guerrilla marketing, specifically designed for brands looking to stand out.