Alloy

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Overview

50 - 249

Employees

2012

Year Founded

ABOUT ALLOY

Stand Out From The Crowd

Our worldwide team possesses extensive industry knowledge that encompasses every aspect of the customer journey, ranging from engaging creative experiences powered by innovative technology to comprehensive communication strategies supported by quantifiable performance marketing. Our multi-channel solutions enable forward-thinking global brands to connect with their customers, influence public perception, establish enduring impact, create new market categories, and drive growth and market share. This client-focused work has garnered significant recognition in the industry, including the title of Technology Agency of the Year and more. At the heart of our operations is a diverse team of enthusiasts, rebels, and creatives. Established in 2012, Alloy has been recognized as a Best Place to Work 10 times, but we refer to ourselves as The Uncommon Crew. As our journey continues to evolve, one thing remains constant — being different is ingrained in our identity.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

8% Search Engine Optimization (SEO)

15% Content Marketing Strategy

10% Social Media Marketing

15% Digital Strategy

2% Pay Per Click

50% Graphic Design

About the Team

OUR STORY

Our company is dedicated to scaling with care, driven by a mission to innovate and stay ahead of emerging trends. Thanks to our strategic focus on technology and marketing, we've positioned ourselves well ahead of the AI curve, empowering clients in digital transformation, brand storytelling, and product development. We excel across four main areas: crafting engaging brand experiences, orchestrating marketing strategies that drive results, innovating platforms for scalable growth, and shaping impactful communications and public relations. Our unique approach combines deep technological expertise, strategic clarity, and a human-centered perspective, ensuring solutions are both effective and intuitive. Guided by a talented leadership and executive team, we tackle complex challenges with creative precision, fostering growth and meaningful connections for our clients.

Portfolio

From 25-Year Old Brand to Category Creator

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Compensating for Missed Marketing Opportunities Based in Birmingham, RxBenefits has been a prominent player in pharmacy benefits for more than 25 years. In 2020, the company welcomed new investors and introduced a fresh vision aimed at modernizing the sector. Their objective? To establish a new category known as pharmacy benefits optimization (PBO). To officially roll out the PBO, boost awareness, and drive qualified visitors to its website, the company enlisted the help of Alloy. However, despite its extensive history, RxBenefits had a relatively inexperienced marketing team, which meant we had to tackle the challenge of creating a new category while also addressing key performance indicators where the company fell short compared to its rivals—ranging from Domain Authority to thought leadership. With a tight deadline to bring PBO to market, we needed to accelerate our efforts to address both challenges simultaneously. A Comprehensive Marketing Strategy for the Future For a category creator, having a strong online presence is essential. Consequently, Alloy initiated the partnership with an SEO and backlink audit, which allowed us to set growth targets for website traffic, Domain Authority, and keyword rankings. This research informed the creation of a comprehensive integrated marketing program, which focused on several key areas. While the program's initial rollout concentrated on category creation, it was designed to seamlessly transition into long-term demand generation once the new PBO model achieved awareness and traction. Quickly Surpassing Competitors with No Looking Back The launch of the PBO resulted in substantial organizational growth, elevating RxBenefits' valuation to $1.1 billion within a year. Nearly three years after our collaboration began, Alloy proudly continues to serve as RxBenefits' agency of record.

Georgia Aquarium Marketing Platform

Georgia Aquarium

The Georgia Aquarium approached us with a website that had minimal transactional capabilities, limited marketing features, frequent downtime, and no capacity for generating new revenue. Recognizing this as the largest aquarium in the Western Hemisphere, we believed we could enhance their online presence. By leveraging technology, our expertise, and commerce strategies, we created a digital ecosystem that seamlessly integrated storytelling with transactions. To ensure stability, scalability, and performance for such a high-traffic and visible brand, the first step involved assessing the existing platform and infrastructure to establish a solid foundation. We then implemented the appropriate tools and best practices to boost uptime and enhance overall performance, which enabled us to redesign the online guest experience and deliver a scalable platform. A key objective was to develop a more versatile commerce platform that would enhance their ticket purchasing process and unlock new avenues for revenue generation. We customized their traditional ticketing system and introduced innovative ticket sales methods, additional product types, and options for driving donations. Since the Georgia Aquarium’s website often serves as a guest's initial interaction with the brand, our design aimed to evoke inspiration, curiosity, and compassion while simplifying the ticket purchasing and donation processes. Concurrently, we provided the marketing team with greater flexibility to share stories, educate visitors, and positively influence revenue.

A Mega VC Round That Made Waves Across the Pond

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Noisy Airwaves In 2020, Alloy assisted global end-to-end payments provider Paysend in launching its services in the U.S. The product quickly gained traction in the Americas, allowing it to secure a $125 million Series B funding round. However, in the month leading up to the venture capital announcement, Paysend’s established competitors ramped up their activity in the U.S. market, dominating headlines and discussions with their own corporate deals. To differentiate itself and boost its presence in the domestic media landscape, Paysend required a robust media relations strategy that would enhance its visibility and resonate globally. Seizing the Moment To ensure Paysend's funding announcement wouldn't be overshadowed by competitors, Alloy developed a proactive media relations strategy focusing on leading U.S. media outlets, with plans to extend its reach internationally. The campaign sought to create buzz prior to the announcement, gain attention from major national tech and venture capital journalists, and establish a presence in FinTech and payments trade publications. A successful execution of this corporate communications strategy was expected to bolster Paysend's standing as a leader in the FinTech sector and emphasize its unique flat-fee model. Outshining Competitors On the day of the announcement, TechCrunch published an exclusive highlight of Paysend’s unique product features. The positive momentum continued with significant interest from national and trade media in the U.S. and beyond. Within 24 hours of the funding news, 41 U.S. publications, including Yahoo Finance!, Axios, Fortune, PYMNTS.com, Finextra, Finovate, Digital Transactions, and Debanked, covered the story, targeting potential customers and creating a global impact. In total, the funding announcement received coverage in over 60 articles, allowing Paysend to outpace its competitors in media placements for the first time.

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