Founded in 1998, All Terrain pioneered experiential marketing before it became mainstream, emerging as a national powerhouse and the first women-founded and owned agency of its kind in the U.S. Under the visionary leadership of Brook Jay, who identified a unique opportunity to connect consumers deeply with brands over 25 years ago, the agency crafts innovative platforms, events, and campaigns that foster authentic engagement and measurable results. Utilizing a hub-and-spoke model, All Terrain assembles expert teams tailored to each project, partnering with clients they are passionate about to create compelling experiences that captivate audiences and drive brand success. Their work with major brands such as Ferrari, PepsiCo, Airbnb, and Nike highlights their commitment to disrupting traditional marketing and advancing the industry.