Alfred London

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

ABOUT ALFRED LONDON

No egos. Just scroll stopping work.

Alfred is a creative agency that focuses on producing attention-grabbing work without any egos involved.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Social Media Marketing

10% Pay Per Click

15% Digital Strategy

13% YouTube Advertising

10% LinkedIn Ads Management

15% Meta Ads Management (Facebook & Instagram)

12% Google Ads Management

About the Team

OUR STORY

At Alfred, people are at the core of our business, and our values guide every action we take. We embrace curiosity, human connection, and ambition, fostering an environment where authenticity and open communication thrive. Our commitment extends beyond work, offering Alfredians industry-leading benefits like comprehensive mental health support, flexible working hours, family-friendly policies, and wellness initiatives such as yoga and meditation. We encourage personal growth through dedicated career development funding and a unique 'More than Work' fund to pursue passions outside the office. Diversity, equity, and inclusion are integral to our culture, reinforced by actionable commitments and recognized by numerous awards, including consistent PRCA CMS gold standard accreditation over five years.

Portfolio

Leading the Charge for Green Energy Ownership

Ripple Energy

Ripple Energy is an innovative platform for clean energy ownership, allowing individuals to co-own large wind farms and solar parks. Our task was to effectively convey our unique yet complex offering to media outlets that primarily focus on immediate, cost-effective savings for their audience amid the ongoing cost-of-living crisis. We adopted a two-pronged strategy: 1. We established an engaging press office program that informed the media and, consequently, the public about Ripple Energy, aligning with key trends and discussions while providing consistent news and features. 2. We launched a brand campaign aimed at sparking a broader dialogue about green energy ownership, promoting the brand within mainstream conversations. To enhance brand visibility and position Ripple Energy as a leader in the green energy ownership movement, we aimed to foster dialogue and tangible conversations. We sought to overturn the notion that Britain is merely a nation of NIMBYs (Not In My Back Yard)—individuals who resist local developments—and instead highlighted the emergence of YIMBYs (Yes In My Backyard), a growing faction of individuals who support green energy initiatives. We introduced an initiative called Generation YES, encouraging members of the public to endorse renewable energy projects. Participants could show their support through Ripple Energy’s website, which featured an interactive map displaying the increasing backing for renewables across the UK. Throughout 2023, we placed Ripple Energy at the forefront of the crowded energy dialogue, achieving 74 media mentions across television and national outlets, with a total reach surpassing 522 million. Our Generation YES campaign significantly boosted brand awareness, generating 23 media mentions in prominent national and regional publications, with a total reach exceeding 338 million. This effort opened avenues for discussions with influential editors in energy and business who had previously underestimated Ripple Energy's voice and national influence.

Capitalising on the Summer Rose Seaon

MDCV - Ultimate Provence

**The Challenge**: Support MDCV’s brand vision of introducing the finest award-winning Provençal wines from their Estates in Provence to the UK market. Assist Ultimate Provence in enhancing its brand image and visibility in a crowded market, especially during the summer rosé season. **The Solution**: Collaborate with like-minded brands and influencers to make UP synonymous with rosé. We teamed up with six luxury restaurants in London for an on-trade activation, where Ultimate Provence hosted a summer terrace takeover. Each venue kicked off with a launch party featuring influencers, wine enthusiasts, lifestyle content creators, and members of the press. With trending DJs and visually appealing locations, the scenes provided the ideal backdrop for the rosé to shine, fostering social media sharing for broader exposure and appeal. Notable partners included: Henley Hidden Garden, Lilly’s, Jin Bo Law, and Brasserie Blanc. **The Impact**: We engaged with 27 influential tastemakers from outlets such as The Guardian, Stylist, Tatler, and Hello! Magazine, along with influencers ranging from wine aficionados to models and lifestyle content creators. The events generated a significant amount of social media content, resulting in increased engagement and a rise in followers on the brand’s Instagram account.

Changing the UK's perception of XR and VR

HTC VIVE

Over the past four years, we have collaborated closely with HTC VIVE to promote the benefits of XR and VR to a wider audience. As the company has evolved and adapted its offerings for various new industries, our goal has been to help HTC uphold and enhance its reputation as a leading advocate for VR worldwide. Our strategy included several key areas: 1) Consistent, targeted outreach to the press focusing on hardware, business updates, and sales for both consumer and corporate audiences; 2) Launching hardware and products that featured targeted reviews and promotional campaigns; 3) Proactively creating feature and thought leadership content for business publications using corporate case studies to highlight the advantages of partnering with HTC VIVE; 4) Organizing key events and managing press initiatives for demos and on-site interviews; 5) Building targeted media relationships and managing influencers organically. In a competitive landscape with major rivals, our strategy has been to maintain a steady stream of coverage, ensuring HTC remains in the spotlight and solidifying the company's standing. Throughout 2023, we positioned HTC VIVE at the heart of an intense discussion surrounding VR and XR, generating 230 pieces of coverage across tech, gaming, business, and mainstream media.

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