Corporate Brand Identity & Packaging Design for Ci
Dervinsa - Innovación sustentable
**Project Overview – DERVINSA**
In 2018, Alfaro Diseño partnered with Dervinsa, an international industrial firm supported by Spanish and Chilean investments, which focuses on valuing by-products from Argentina’s wine sector using circular economy principles. The company processes more than 200,000 tons of grape pomace and lees each year, converting them into high-value industrial bioproducts like tartaric acid, metatartaric acid, cream of tartar, wine alcohol, grape seed oil, and compost. The task was to create a corporate identity that effectively communicates the company's commitment to environmental sustainability, its beneficial role in reusing biological waste, its technological expertise, and its place within a bioeconomy production model based on triple-impact principles. A new brand identity for Dervinsa was developed alongside a complete corporate identity system that included a symbol connected to recycling and circular production. Moreover, individual product brands were introduced, forming a structured sub-branding system that retains each brand’s identity while adhering to the overarching Dervinsa master brand.
**Scope of Work**
- Brand design
- Corporate identity system
- Development of product line brands
- Industrial packaging design (bags and boxes) consistent with brand structure
- Institutional stand design
- Corporate signage
- Marketing materials
- Educational graphic resources
- Corporate communications and social media
**Communication Strategy**
The communication strategy intended to accurately position Dervinsa as a positive contributor to the region's environmental, social, and economic ecosystem. This approach emphasized the need for clear and organized communication, allowing audiences to grasp the company’s activities, processes, and value offerings comprehensively. Additionally, a pedagogical communication strategy was implemented to...