alexkokova.me

I am an experienced agile strategist with extensive expertise in leading impactful omnichannel digital marketing initiatives. Throughout my career, I have collaborated with and effectively overseen a variety of professionals, including localization designers, backend developers, affiliate partners, external vendors, and internal stakeholders. My role necessitates efficient planning, organization, and resource management to meet targeted objectives. I partner closely with various teams or individual clients to establish project goals, create realistic timelines, assign tasks, and monitor progress towards milestones. Some key achievements include: - Coordinating a Guinness World Record-setting online poker tournament with no overlays, surpassing the prize pool by $1.6 million in buy-ins. - Boosting first-time conversions for a new B2C platform primarily through affiliate networks and email marketing. - Successfully launching an international event forum, with an awareness campaign that resulted in 100% sales of sponsorship packages and delegate passes. - Increasing sales for a B2B SaaS product through significant enhancements in content collateral and improved search engine rankings. I have managed and executed a range of projects, including developing multiple gambling platforms, localizing award-winning slot games into over 30 languages, creating brand identities and corporate websites for businesses in sectors such as construction, finance, hospitality, consulting, and SaaS, as well as developing features for B2B and B2C software solutions. Currently, I am focused on demand generation through content marketing, partnerships, and account-based marketing, and I work across various industries including SaaS, healthcare, construction management, education, gambling, events, and customer experience (CX).