Alex Brod, a brand strategist and psychology consultant, specializes in helping founders whose companies no longer reflect their authentic selves. Drawing from twelve years of experience working closely within companies, Alex witnessed firsthand that failed strategies were rarely incorrect but often lacked personal resonance with founders. Transitioning to independent practice in 2024, Alex discovered his core offering: guiding founders to reconnect with the deep convictions that inspired their ventures, thereby realigning their companies' purposes. Rooted in economics and enriched by existential and humanistic psychology, as well as meditation practice, Alex approaches strategy with a profound understanding of individual and group dynamics. Serving B2B SaaS to startups across Europe and North America, he partners with healthy founders seeking alignment, not clinical therapy.