Corporate Video
The commercial for Iveco was developed as part of an international campaign promoting the new 2016 Iveco city bus, primarily aimed at airport-to-city transportation. This project marked the first institutional video created in the Czech Republic for Fiat Iveco, which typically partners with Alchi Media and our leading director based in Prague. It involved a film co-production with the Italian agency La Bottega dell’Immagine based in Turin. As a film service, we encountered a challenging production process that spanned several days, including a week of pre-production, two days for location scouting, two days of filming, and a week of editing, all in collaboration with the Brno Film Office and the City of Brno. We explored the southern region of Moravia for various filming locations, with shoots occurring in and around Brno, Brno Airport, the Palava region, Slavkov u Brna/Austerlitz Castle, and Sonberk vineyard. The crew consisted of eight top filmmakers from Moravia, including the director, assistant director, director of photography, sound engineer, toolmaker, producer, and two production assistants, along with several extras. Moving shots were captured using a steadicam, as well as a dolly and crane, both mounted on a vehicle and from the ground, allowing us to achieve heights of up to six meters. The footage was shot with an Alexa Mini and edited with Adobe Premiere and Final Cut Pro, with color grading and correction done using DaVinci Resolve.