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AJ Brand

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

2025

Year Founded

ABOUT AJ BRAND

Design a business you believe in.

I’m Aaron Johnson, a brand strategist specializing in founder-led businesses. I collaborate with leaders of companies generating between $500K and $10M who are facing challenges selling their exceptional offerings, competing against lower-quality rivals, and articulating their unique value. My goal is to help you gain clarity on your beliefs and then shape your business and brand accordingly. This goes beyond generic frameworks or a simple mission statement and makeover; it’s about achieving complete clarity from within. This way, you can operate your business intentionally and build a brand you’re proud to represent.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

2025

Year Founded

Services
Focus
Industries
Clients
Services Provided
40% Logo Design
60% Brand Identity Design
100% Marketing Funnel Development
60% Go-to-Market Strategy
40% Business Model Design & Validation

About the Team

OUR STORY
Our Journey My father expressed doubts about my potential as a designer, and he wasn't entirely wrong. I’ve always sought greater fulfillment. Upon leaving the agency world, I felt uncertain about my next steps, but I firmly believed that successful brands are built on passion. With over a decade of experience as a creative director, I've spearheaded numerous brand transformations that have captured hearts, attracted customers, and earned accolades globally. Whether working with fledgling startups or established billion-dollar companies, my contributions have empowered founders like you to gain the clarity and confidence necessary to pursue meaningful work.
TEAM PHOTOS
AJ Brand team photo 1

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

150+

Locations

Headquarters

716 Madison Avenue

Morgantown, West Virginia, United States 26501
Goodisnotgoodenough.