Agile Product Marketing Group

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Overview

$10,000+

Min Project Size

2 - 9

Employees

2012

Year Founded

ABOUT AGILE PRODUCT MARKETING GROUP

Transforming Vendors Into Trusted Partners

We assist cybersecurity firms in enhancing their purchasing experiences, enabling them to establish credibility and earn trust.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Content Marketing Strategy

40% Digital Strategy

10% Marketing Analytics & Reporting

80% Go-to-Market Strategy

20% Market Research & Competitive Intelligence

Portfolio

Company Turnaround and Exit| Re-Positioning & Market Expansion

Unknown

"APMG was crucial to our growth and helped us achieve a successful acquisition exit. For more than two years, we collaborated with Mark and his team, who were key in facilitating our turnaround. They created our go-to-market strategy, repositioned us to penetrate new markets, revamped our messaging and website, established an inbound marketing approach, and closely partnered with our sales teams to implement these changes. I have come to see Mark as a trusted advisor and wholeheartedly endorse the work of Agile Product Marketing Group."

Ubiq Security- Go-To-Market Validation | Pivot & Relaunch

Unknown

After encountering several setbacks and changes in direction, the founders of the company previously known as FHOOSH realized it was essential to appoint a new CEO to secure funding and assemble a fresh team. To aid in this endeavor, they enlisted the Agile Product Marketing Group (APMG) to define a new strategy and establish the marketing function of the company. FHOOSH had developed a groundbreaking data encryption platform capable of securing any data on any device, resulting in a vast array of potential use cases across various applications, products, and industries. However, this versatility also posed a significant challenge in terms of product launch. FHOOSH needed to identify the most lucrative problems its technology could address and concentrate on the markets with the highest likelihood of success. Learning from previous mistakes, they recognized the need for a different approach this time. Additionally, they had to decide whether to introduce an application or a software development kit, and further complicating the situation, they needed to simplify a complex technical offering for buyers without diluting its value. Ultimately, this initiative demonstrated that FHOOSH's technology had the potential for widespread adoption, making the decision to rebrand the company as Ubiq an obvious choice.

Customer Discovery and Market Validation

Unknown

The Company is pioneering an innovative technology and business model in the emerging field of secure access services edge (SASE). Their SASE platform alleviates the challenges associated with third-party access and risk management, enabling companies to swiftly secure their partner networks. By integrating all elements of third-party access, businesses can reduce costs, shorten vendor onboarding from weeks to days, and significantly decrease vendor risk. To test the market and validate their solution, the client aimed to acquire their initial customers and gain a clearer understanding of the problems they were ideally equipped to address and for which audiences. We assisted them in exploring their prospects' challenges and identifying the market segments to target with their limited resources. We formulated and tested various value propositions across different market segments and offers to discover the optimal combination and identify their ideal prospects. This effort resulted in deeper insights into their potential customers, a pipeline of leads to expedite customer acquisition, and strong market validation for investors.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"Agile Product Marketing Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

No distribution data available.

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Content Marketing Strategy

Digital Strategy

Marketing Analytics & Reporting

Go-to-Market Strategy

Market Research & Competitive Intelligence

Locations

Headquarters

14 spring street

Arlington, Virginia, United States 02476

+18622451697

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