Reimagining A Design Tool
We assisted an innovative printing company in reestablishing its presence in the market by completely revamping their online design service.
THE CHALLENGE
In the early 2000s, PsPrint offered a competitive online design tool that enabled non-designers to create professional-looking print products like business cards and posters. However, this market became crowded, leading users to turn to rival companies. PsPrint sought our support to revitalize their position by redesigning their entire platform and finding new ways to serve their customers.
THE DESIGN OPPORTUNITY
We began our collaboration by centering the team on the essential aspect of design innovation: the customers. We assisted the client in understanding their customers' needs, challenges, and identifying gaps that competitors were not addressing. Using these insights, we engaged in several design and research cycles to create a platform that ultimately resulted in a 76% boost in sales.
RESULTS
When PsPrint reintroduced their design platform, they experienced a 76% increase in sales, surpassing their expectations. We were thrilled to play a role in helping them regain their significance in a competitive market. Their ongoing success is supported by a product roadmap that effectively balances product management, engineering, and user experience.