BbW2021
After several years of collaborating with Blackboard for in-person events, the decision was made to transition entirely to a virtual format. Blackboard expressed a clear interest in developing an event that combined in-person hosts with remote and pre-recorded discussions in a fully digital setting. They aimed to replicate the ambiance of a high-quality broadcast television show.
To meet this vision, we offered various solutions, ranging from a fully digital approach to a hybrid of live and digital elements. Ultimately, we opted for a completely digital setup, enhanced with some live components to enrich the experience. Over three weeks in Washington D.C., we filmed all segments, coordinated with remote speakers, and helped bring the overall aesthetic to life.
The outcome was a compilation of footage and elements that created two days of content, broadcast on two consecutive Tuesdays in July. This solution leveraged Rye’s extensive production experience to craft a premium digital environment. One Blackboard team member remarked, "We partnered with Agency Rye to produce key aspects of our digital BbWorld 2021 program, and they exceeded our expectations! Their creative design, diligent project management, effective communication, and streamlined processes kept our teams aligned and focused. The diverse experiences and expertise each staff member brought were crucial to our success. I value this partnership and look forward to collaborating with such a fun team in the future!" It was a pleasure to work with the Blackboard team once again, and we eagerly anticipate the opportunity to meet in person next year.