AGENCY Bristol is a healthcare marketing firm that specializes in collaborating with pharmaceutical, MedTech, biotech, and diagnostics companies worldwide. Established by Michael Colling-Tuck, a qualified lawyer and commercial strategist with two decades of experience in regulated markets, the agency focuses on one key issue: why effective healthcare products often fail to reach the clinicians and patients who need them. After 47 product launches, the consistent answer has emerged: the problem lies not with the product itself, but with the system for generating demand. Our main approach, the 3 E's Framework, tackles the three critical commercial scenarios that most agencies overlook: the sales representative's visit on a Tuesday morning, the patient’s research on a Sunday evening, and the procurement conversation that you weren't included in. While most healthcare marketing targets only one of these areas, we address all three. Our services include product launch strategy, direct-to-patient marketing, healthcare professional (HCP) engagement, event strategy, sales support, medical copywriting, and assistance with entering new international markets. Each service is paired with a training program because our objective is for your team to handle it independently once we depart, instead of us taking on the responsibility indefinitely. Our unique features include the SAFE framework for compliant creativity which results in bolder work approved more swiftly, a research partnership with the University of Bath on patient health information processing, and a fixed-fee pricing model — one proposal, one price, no renegotiation. Based in Bristol, UK, we operate globally.