How We Redesigned the Website of a Leading Online Magazine to Create an Attractive, User-friendly, and Easily Customizable E-magazine Portal
The client is an online magazine that specializes in publishing think-pieces, opinion essays, and research articles related to K-12 education. With a longstanding reputation spanning over 100 years, they provide their audience with high-quality articles on education policy, research, practices, innovations, and more. Located in the U.S., they have a large readership that includes K-12 teachers, school leaders, researchers, university faculty, and local and state school board policymakers. Despite having established a unique identity in the educational publication landscape, their substantial print readership did not transition to digital followers when they moved their archives online in response to the growing digital trend. Their existing website was outdated, necessitating a redesign that included updates to the layout, widgets, images, and content. To engage their digital audience effectively, they aimed to implement a paywall on their site with an entirely new design.
**Problem Statement:** The client sought the assistance of Agency Couch to redesign and develop their web portal to make it easier to maintain and customize. They aimed to optimize the website with a paywall to distinguish subscribers from non-subscribers. Furthermore, in an effort to move all resources online, they wanted to incorporate a search feature that could filter through all editions.
**Key Results & Impact:** How Agency Couch Successfully Created an Effective Online Version of a Leading Education Publication.