Against Ordinary

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

ABOUT AGAINST ORDINARY

Because ordinary gets ignored

We are a brand agency dedicated to helping businesses differentiate themselves from the competition. We are your antidote to mediocrity. From conceptualization and strategy to visual branding and innovative campaigns, we are passionate about branding. Your business has exactly what your audience desires, even if they haven't realized it yet. We will craft your narrative through every piece of written content and design element to ensure they see it. Discover how we can help you not only stand out but also excel within your industry.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

18% Brand Refresh & Rebranding

7% Graphic Design

50% Product Design

About the Team

OUR STORY

At AO, we specialize in brand transformation fueled by an unwavering passion for detail—from the meticulous kerning of typefaces to the strategic psychology behind color palettes and the rhythm of compelling taglines. We believe that authentic enthusiasm in crafting brands resonates deeply with audiences. Distinguished from traditional creative studios, we emphasize collaboration and view branding as a strategic business tool that bridges creative choices with tangible outcomes, whether boosting retail sales or enhancing investor appeal. Founded by Jordan Bambridge, who drives creative strategy with a focus on business growth, and Belynda Bambridge, dedicated to brand positioning and vibrant design, AO is committed to turning your branding challenges into powerful assets. Reach out and let us partner to elevate your brand's potential.

Portfolio

Friendly Olive | Brand Launch

Friendly Olive

Small friends to share with your pals, olives represent peace and friendship, particularly the olive branch, which has origins in Greek mythology. Have you ever felt like olives judge you as you pass by them in the grocery store, looking down on you while you carry your picnic essentials, party rings, and flavored Doritos? Probably not, but we aimed to eliminate any air of pretentiousness. In our brand strategy, we discovered a significant gap in the olive market for a more approachable olive. The shelves are filled with this highly sought-after green fruit (which, according to Google, is actually a fruit). The name came to us easily, which made it straightforward to establish a cheerful and lighthearted tone. To create a distinct visual identity amidst upscale jars, we selected vibrant colors that, when combined, create an intriguing contrast (pun intended). Each flavor is given its own unique character to foster a true connection with consumers, making them feel like they’re picking up a friend rather than just a salty snack. The playful illustrations are directly drawn on images of the olives, adding personality to the product. For advertising, we've positioned the friendly olive as your ideal picnic companion, encouraging you to consider why you're not having a picnic right now. Our campaign, which promotes a picnic obsession, thrives in the digital realm, playfully nudging people to pack up and enjoy some outdoors time with kindness.

Revving – Frozen in time

Revving

Revving is an emerging FinTech brand focused on accelerating payments. While platforms like Google and the Apple App Store can take over 160 days for publishers to receive their earnings, Revving addresses this significant issue by providing advance payments to improve cash flow and support growth for these businesses. Notably, this initiative led to 16 new account leads. Revving has recently partnered with a leading global publication (under NDA) which has allowed them to advance their five-year business plan to just two years. Now, let's delve into our approach. How can we convey the frustration of waiting for funds to become accessible? Simple—freeze it. The image of ice melting is famously slow and laborious, ensuring we evoke an emotional response. Plus, a giant block of ice containing money is an unusual sight, making it a captivating visual. Our goal was to create widespread visibility, targeting major cities across the UK and the internet. We developed a range of materials showcasing the ice block at recognizable landmarks to illustrate the extent of the impact caused by delayed payments. By flooding social media with a mix of designed content, campaign videos, and images from various locations, we sparked interest and boosted engagement rates on LinkedIn from 3.21% to 7.34%. Is it genuine or a ruse? The audience was intrigued. Alongside our organic social media efforts, we implemented paid advertising to further highlight the issues surrounding delayed payments and their effect on numerous UK businesses. Additionally, we linked this campaign to a UK Government initiative aimed at reducing payment turnaround times, positioning Revving at the forefront of this movement.

Put a Twist on your journey

Mixtons

Mixtons – Add a twist to your journey Launching at WHSmith is a major win since your audience is always on the way to a celebration. Quickly gaining recognition as one of the most vibrant alcohol brands in the UK, Mixtons is leaving a lasting impact on its audience, including a shout-out from Ella Henderson during a performance at Wild Gardens. Incredible. Mixtons is synonymous with bringing the party atmosphere that their audience adores. Their cocktail flavors take classic options and give them an exciting twist, breaking away from the ordinary and embracing the unexpected. So, what’s the connection with WHSmith? We explored WHSmith’s philosophy, which originally began as a corner shop before capitalizing on the travel market by positioning itself in service areas, train stations, and airports. As part of their brand strategy, they aim to "Embrace the journey; Travel essentials for the world’s traveling customer." As people head to parties and festivals, WHSmith is perfectly situated in that travel experience, while Mixtons injects spontaneity and positive vibes into the mix—hence the "Put a twist on your journey" campaign. The visuals illustrate a straightforward path that transforms into an exhilarating experience once Mixtons is included. The main image features a train map, complemented by a collage of people at the station and the exciting adventures that await them.

15 more projects