León Prior and Omar Vela, both industrial engineers from Universidad Panamericana, ventured into marketing and show business while still in college. In 2011, after gaining experience in these fields, they began creating strategies and content for brands on the emerging social media platforms, drawing on their personal insights as digital influencers and their understanding of mass consumption and entertainment. In 2014, they launched Agüita de Limón, a digital marketing agency that has collaborated with over 50 brands in mass consumption. Their goal is to connect brands with consumers online through a comprehensive strategy that utilizes top-notch content and relevant influencers.