Established in 2018 by Tom Parsons, former Senior Designer at Dyson, Aetha is a design studio based in Poole, UK, committed to crafting user-focused products that foster meaningful connections and business growth. Tom’s experience, including co-founding Times Eyewear and serving as a judge at prestigious events like CES Las Vegas, shapes Aetha’s innovative approach. The studio values agility, creativity, and close collaboration, producing everything from initial sketches to high-fidelity prototypes. With the ocean's ever-present inspiration, Aetha emphasizes responsible design mindful of its impact. Rejecting a fixed aesthetic, they tailor designs to suit each client's brand, market, and users. Their inclusive culture promotes respect, openness, and the belief that the best work arises when everyone’s voice is valued.