Ads That Matters

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

ABOUT ADS THAT MATTERS

Start Your Profitable Marketing Campaign - Free!

We are certified partners of Google and Meta, focused on performance advertising for e-commerce and B2B lead generation. We have overseen over $5 million in verified ad spending and have successfully transformed more than 220 clients, ranging from startups spending $10,000 a month to enterprises with monthly budgets of $260,000. Our successful method involves optimizing campaigns strategically to increase revenue and generate qualified leads. Looking to grow? Let's talk about your strategy.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Ecommerce Marketing

30% Pay Per Click

20% Social Media Marketing

10% Performance Marketing

35% Google Ads Management

35% Meta Ads Management (Facebook & Instagram)

15% YouTube Advertising

15% Media Planning & Budget Allocation

Portfolio

Ads That Matters: Health & Wellness Google Success

Ads That Matter: Success in Health & Wellness with Google **The Challenge:** A premium supplement brand was facing high acquisition costs of over £15 and a disappointing ROAS of 2.1 in a highly competitive health market. Traditional wellness targeting attracted bargain hunters instead of customers ready to make purchases. **Strategic Discovery:** In-depth analytics uncovered a crucial insight: 89% of the brand's profitable customers were fitness enthusiasts aged 25-40 who were health-conscious. However, the campaigns were inefficiently targeting a broad audience looking for general health products. **Performance Solution:** To address this, advanced targeting was implemented. Custom intent audiences were created based on fitness behaviors and supplement research. The campaign structure included Performance Max with first-party data integration, Smart Shopping using precise audience segmentation, and YouTube Action campaigns focused on delivering educational content to foster trust before purchase. **Optimization Framework:** Value-based bidding was adopted, emphasizing customer lifetime value over simple conversion metrics. **Results:** - Revenue: Over £126,000 generated - ROAS: 9.27x (342% increase) - CPA: £4.37 (71% reduction) - Total Investment to date: £13,600 **Strategy Impact:** This approach transformed Google Ads from a negative profit channel to a major revenue driver. The brand is now scaling towards £100K in monthly revenue while maintaining a ROAS of over 9 through continued systematic framework expansion.

Scaling Fashion Brand to $0.5M

Unknown

**The Challenge:** A prominent women's fashion and apparel brand faced a crisis after iOS 14.5 significantly decreased tracking accuracy, leading to a 40% drop in measurable conversions. Facebook performance suffered, and 68% of revenue from repeat customers lacked a retention strategy. **Strategic Solution:** - **Attribution Recovery:** Revamped the pixel strategy using the Conversions API, recovering 85% of lost attribution data. - **AI-Powered Campaigns:** Launched Advantage+ Shopping campaigns targeting custom LTV audiences with sequential retargeting funnels. - **Retention System:** Developed comprehensive customer journey campaigns that turned casual browsers into brand advocates. **Results:** - Total Sales: $457,932.57 (a 152% increase) - Orders: 5,970 (a 181% increase) - Sessions: 541,698 (a 176% increase) - Performance Conversion Rate: 1.05% (a 6% improvement) **Business Impact:** Established a sustainable growth framework that positioned retention marketing as the main source of revenue. Customer lifetime value rose by 89%, while acquisition costs decreased by 34%. **Client Testimonial:** "It was a pleasure working together! Very talented and I was highly impressed with his work. I would strongly recommend him to anyone seeking significant business growth." - Harold S.

Meta Ads Campaign - Supplement Brand Scaling

Supplements Brand

A premium supplement e-commerce brand focused on high-quality fitness and wellness products sought our assistance to boost their sales via Meta ads. They were facing challenges with inconsistent ROAS and high costs per purchase across their Meta campaigns, making it difficult to turn a profit. We executed a comprehensive strategy that involved detailed audience segmentation based on purchasing behavior and engagement, tested over 15 creative variations emphasizing product benefits and customer testimonials, created distinct campaigns for cold traffic, warm audiences, and retargeting, and optimized product pages for mobile conversions. During a 60-day campaign, we achieved impressive results: an ad spend of $8,849.93 led to 33,146 purchases at a cost of only $12.54 each, generating website purchases worth $32,897.25 and an outstanding 3.75x purchase ROAS. Key insights from the campaign indicated that retargeting warm audiences yielded the highest ROAS, video content demonstrating product results outperformed static images by 47%, mobile traffic converted 2.3 times better after optimizing the landing page, and customer testimonial videos had the lowest cost per purchase at $12.54. By utilizing data-driven creative testing and precise audience targeting, we transformed the client's Meta strategy into a profitable, scalable revenue stream. We are also now managing their Google campaigns.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

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"Ads That Matters delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Ecommerce Marketing

Pay Per Click

Social Media Marketing

Performance Marketing

Google Ads Management

Meta Ads Management (Facebook & Instagram)

YouTube Advertising

Media Planning & Budget Allocation

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