Founded in 2017 as app developers focused on utility apps, we initially relied on ad revenue, yet struggled with fluctuating eCPMs without clear solutions. Recognizing this gap, we took control by experimenting with eCPM optimization across our portfolio, leading to the creation of AdPumb as a standalone product in 2020. Understanding the critical role of ad revenue for small and medium enterprises and the complexity of the ad tech landscape, AdPumb was designed to empower app publishers with access to premium advertising partners. Through advanced monetization and mediation techniques like fill rate management, load-time optimization, caching, and in-app bidding, we help optimize revenues. Today, AdPumb serves global clients by blending innovative programmatic advertising technology with ethical guidance, working alongside Google