Adoni Media Public Relations & Media Training

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Overview

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT ADONI MEDIA PUBLIC RELATIONS & MEDIA TRAINING

Our experience is your PR and media advantage

Adoni Media is a reputable public relations agency known for its successful PR campaigns, corporate communications, media training, and crisis management services throughout Australia. By leveraging Adoni Media's expertise, you can stand out in the market, connect with your target audience, and sway decision-makers through innovative and strategic PR efforts to fulfill your communication objectives. The agency collaborates with seasoned news executives, senior journalists, producers, and broadcasters from Australia who will help you craft messages and campaigns to effectively prepare, promote, and safeguard your brand and reputation. Founded by the award-winning journalist and media strategist Leisa Goddard, Adoni Media serves clients nationwide and acts as an extension of your team. It is recognized as the top provider of Media & Presentation Training, featuring Australia’s most skilled media training team comprised of former journalists, political advisors, and experts in crisis and corporate affairs. Make our expertise your PR advantage.

Languages Spoken

English

HIGHLIGHTS

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

59% Public Relations

30% Media Training

11% Crisis Management

About the Team

OUR STORY

Adoni, founded by award-winning journalist Leisa Goddard, is a respected national public relations firm known for its excellence in PR and government relations campaigns. The team serves as trusted advisors, crafting strategic PR plans, brand narratives, and managing crisis communications daily. Valuing long-term client relationships, Adoni invests time to understand each client's unique story and builds trust. The agency believes effective public relations extends beyond singular media releases, focusing instead on continuously enhancing brand visibility, momentum, and leadership profiles with integrity and honesty. Serving a diverse clientele—including Fortune 500 companies, ASX-listed firms, government bodies, and prominent charities—Adoni operates across sectors such as healthcare, resources, finance, law, technology, aged care, and the arts.

Portfolio

The Salvation Army: Red Shield & Christmas Appeal

The Salvation Army

**THE BRIEF** The goal is to launch and promote The Salvation Army's two primary fundraising events each year, the Red Shield Appeal and the Christmas Appeal, by creating media opportunities throughout Queensland. These campaigns align with a national initiative aimed at educating the public about the support and services offered by The Salvation Army and the importance of donations. Each year, the challenge lies in localizing fundraising events, launches, research data, and identifying case studies to spark media interest, ensuring that The Salvation Army's campaigns remain prominently in the minds of consumers, corporations, and philanthropists. **THE RESULTS** Since 2019, Adoni Media has served as the PR partner for The Salvation Army in Queensland, successfully generating hundreds of news stories across regional, state, and national platforms, including television, radio, print, and online media. The Adoni team has invested time in uncovering local angles and organizing media events in newsworthy areas, as well as preparing members of The Salvation Army to engage with the media confidently in interviews. This has led to successful campaigns and greater visibility for The Salvation Army, positioning its key spokespeople as trusted experts on social issues, which further enhances the organization’s profile. - 350+ Media Stories - $553,000+ ASR - 7.4M+ Audience Reach "I’ve never encountered a media agency that has worked as hard or shown as much commitment to our success." – The Salvation Army

World Skydiving Day: Global Event PR Launch

The Australian Parachute Federation: PR Campaign

The launch of the inaugural World Skydiving Day received significant national and international media attention, including coverage on live breakfast television. **THE BRIEF** On July 13, 2024, the Australian Parachute Federation (APF) participated in the first World Skydiving Day, joining skydiving organizations from the U.S., Canada, and the UK in celebrating this global event. The objective was to unite skydivers of all levels, enhance the sport's visibility, and aim for a world record for the highest number of skydives completed in a single day. The APF partnered with Adoni Media to implement a PR campaign across Australia, focusing on securing media coverage that highlighted Australia's involvement, celebrated the achievements of the skydiving community, and promoted skydiving as an exciting and accessible sport. **THE RESULTS** World Skydiving Day 2024 was a remarkable success, resulting in over 100 media reports across television, radio, print, and online platforms. The campaign reached an estimated audience of 2.8 million people and generated an Advertising Space Rate (ASR) value of $781,029. Adoni Media's strategic approach secured national coverage, featuring segments on prominent breakfast shows like The Today Show and Sunrise. The campaign was bolstered by effective on-the-ground media coordination, with Adoni’s crew handling interview requests and ensuring seamless coverage at various drop zones nationwide. Australia made a notable contribution with 2,726 jumps, including 509 first-time tandem jumpers, marking a high point in the worldwide celebration. The APF’s participation in World Skydiving Day not only highlighted the solidarity and enthusiasm of the global skydiving community but also garnered extensive media exposure for the sport, fostering increased participation and awareness. APF CEO Stephen Porter commended the campaign, stating, “This is just fabulous—thanks for being a part of this. I’m just amazed at the results.”

InfoTrack: Long-term trusted PR Partner

InfoTrack

Positioning InfoTrack representatives as the primary thought leaders in the Australian property sector. THE BRIEF: InfoTrack stands as Australia's foremost provider of e-conveyancing and property research, recognized for its innovations in legal technology and contributions to digital property conveyancing. To enhance its status as the leading property expert in the nation, InfoTrack enlisted Adoni Media for strategic PR assistance. The objective was to establish InfoTrack executives, especially Head of Property Lee Bailie, as credible authorities in the Australian property market. InfoTrack's regular Property Market Updates serve as an excellent platform for acquiring expert media coverage and thought leadership opportunities. To accomplish this, Adoni Media created a focused PR campaign aimed at increasing media exposure and ensuring that InfoTrack's insights reached both national and local audiences, along with industry-specific publishers. THE RESULTS: Between July 23, 2023, and June 24, 2024, Adoni Media attained 97 media stories for InfoTrack’s Property Market Updates across TV, radio, print, and online platforms. The campaign produced an Advertising Space Rate (ASR) of $3,049,702 and reached an audience exceeding 3,377,645 people. Coverage included major national networks, such as Channel 9, 7, and WIN News, as well as leading real estate publications like RealEstate.com. The stories delivered expert analysis and insights into property market trends, thereby establishing InfoTrack and Lee Bailie as trusted voices in the real estate industry. The PR strategy involved distributing embargoed media releases with state-by-state summaries, allowing media outlets to prepare for coverage and conduct interviews prior to the reports' release. This tactic ensured broad and timely media attention, which included live studio interviews and audio snippets for radio news segments.

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