Peter Falk is a seasoned strategist and fractional CMO with 20 years of executive leadership experience across global consumer brands. Delivering over $500 million in top-line sales, he excels at bridging business strategy, brand positioning, and commercial execution to fuel sustainable growth. Recognizing that consumer brands must navigate both consumer and trade markets, Peter brings dual-market fluency and AI expertise to craft integrated strategies that align marketing with business goals. He employs a unique approach embedding strategy into day-to-day decisions via AI tools, ensuring cohesive execution across organizations. Through collaboration, he helps companies drive tangible results, transition from planning to action, and leverage AI to amplify decision-making and long-term growth.