ADD Media UK is a consultancy located in London that focuses on paid media, particularly Google Ads and Meta (Facebook and Instagram), aimed at B2C businesses in sectors like retail, subscriptions, and fintech. The firm was established by Ben Hunt, who has over a decade of experience in performance marketing spanning agency, in-house, and consultancy roles. ADD Media UK offers high-level paid media strategy and direct campaign execution without the expenses typical of conventional agencies. Before founding ADD Media, Ben worked for five years at Brainlabs, one of the top PPC agencies in the UK, rising from Account Executive to Senior Group Account Director. There, he oversaw teams in the UK and US, managing monthly ad budgets of $5 to $7 million for clients in ecommerce, fintech, retail, and charity. He then transitioned to an in-house role at Zepz (WorldRemit and Sendwave) as Head of Digital, where he directed global performance marketing across various platforms, increasing monthly spending from $1 million to $2 million and enhancing efficiency across regions including LATAM, APAC, EMEA, and the US. ADD Media UK partners with ambitious startups and mid-market firms requiring skilled support in paid media, offering services that range from complete account overhauls and ongoing campaign management to strategic guidance for internal teams. Key offerings include strategies and management for paid search (Google Ads) and paid social (Meta), account restructures and performance improvements, budget planning and forecasting, creative experimentation, and reporting linked to revenue, lifetime value (LTV), and incrementality. Notable achievements include a 131% year-on-year increase in PPC revenue following a complete account overhaul and a 3.2 times growth in signups at a lower cost per acquisition.