**Conversion Optimization: Fractional CMO Services - Video Marketing** **BACKGROUND** Please describe your company and your role. I am a freelance marketing expert and web developer for an IT company. **What does your company do in one sentence?** We focus on IT project development and monetization. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you engage Ad Astra Media to achieve? Media buying. **SOLUTION** How did you discover Ad Astra Media? Through a referral. **Why did you choose Ad Astra Media over other options?** I was referred to them. **How many team members from Ad Astra Media worked on this project?** One employee. **Describe the scope of work in detail, including key deliverables.** They researched competitors and assisted in creating and implementing marketing strategies. **RESULTS & FEEDBACK** What measurable outcomes did the project produce that indicate progress or success? There was an increase in website traffic and conversions. **Describe their project management. Did they meet deadlines? How did they address your needs?** Their communication was transparent, and they consistently met deadlines. **What was your main form of communication with Ad Astra Media?** Virtual meetings. **What stood out to you about this company?** The team was kind, dedicated, and genuinely cared about achieving excellent results. **Were there areas for improvement or anything Ad Astra Media could have done differently?** No, everything was as anticipated. --- **Conversion Optimization: Ecommerce Marketing - Pay Per Click** **BACKGROUND** Please describe your company and position. I am an executive at MB Grafikos Fiesta. **What does your company do in one sentence?** We sell plus-size women's clothing. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Ad Astra Media to achieve? To run Facebook and Google ads. **SOLUTION** How did you learn about Ad Astra Media? Through a recommendation. **Why did you opt for Ad Astra Media over others?** They offered good value for the cost, as they were referred to me. **How many teammates from Ad Astra Media were part of this project?** One employee. **Describe the scope of work in detail, including key deliverables.** We aimed to attract new clients to boost future sales through email marketing. **RESULTS & FEEDBACK** What measurable outcomes did the project produce that show progress or success? We gained a significant number of new email subscribers and saw an increase in sales. **Describe their project management. Did they deliver on time? How did they respond to your needs?** Their responses were prompt and communication was clear. **What was your primary communication method with Ad Astra Media?** Email or messaging apps. **What did you find particularly impressive or unique about this company?** An overall excellent team of talented individuals. **Were there areas for improvement or things Ad Astra Media could have done differently?** No. --- **Conversion Optimization: Demand Generation Marketing - Pay Per Click** **BACKGROUND** Please describe your company and position. I am the Ads Manager at an advertising and marketing company. **What does your company do in one sentence?** We provide advertising services for local businesses. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you engage Ad Astra Media to achieve? To secure more client results. **SOLUTION** How did you find Ad Astra Media? Through an online search. **Why did you choose Ad Astra Media over other companies?** They were a great cultural fit and provided good value for the cost. **How many team members from Ad Astra Media were assigned to this project?** One employee. **Describe the scope of work in detail, including key deliverables.** Ad Astra Media assisted in helping our clients achieve better results. **RESULTS & FEEDBACK** What measurable outcomes did the project generate that indicate success? We achieved excellent results for our clients through their Facebook ads, with Ad Astra’s support. **Describe their project management. Did they meet deadlines? How did they address your needs?** Everything was delivered on time and professionally. **What was your main communication method with Ad Astra Media?** Virtual meetings. **What impressed you most about this company?** Their professionalism was exceptional. **Were there areas where Ad Astra Media could improve or do things differently?** None noted. --- **Demand Generation Marketing: Market Research and Strategy** **BACKGROUND** Please describe your company and position. I am an executive at Woolen Goodies. **What does your company do in one sentence?** We operate a woolen ecommerce shop. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Ad Astra Media to address? Growth strategy, Google ads, Meta ads, and conversion tracking. **SOLUTION** How did you find out about Ad Astra Media? Through a referral. **Why did you choose Ad Astra Media over other options?** They had high ratings, pricing that fit our budget, and offered good value. **How many team members from Ad Astra Media were assigned to this project?** Two to five employees. **Describe the scope of work in detail, including key deliverables.** They helped launch and expand my ecommerce project, scaling ad spend from 0 to $50k monthly within three months, and maintained consistent growth. **RESULTS & FEEDBACK** What measurable outcomes can demonstrate progress or success from the project? Ad spend grew from $0 to $50k in three months with a further 100% increase over the subsequent six months. **Describe their project management. Did they deliver on time? How did they meet your needs?** They communicated transparently and included us in planning with weekly calls and monthly detailed reports. **What was your primary communication method with Ad Astra Media?** In-person meetings and virtual meetings. **What impressed you most about this company?** They had kind, dedicated individuals who took complete ownership of the project. **Are there areas for improvement or anything Ad Astra Media could have done differently?** Nothing comes to mind.