Founded in 2011 by Mat, an actor turned entrepreneur, Actuate centers on creating eCommerce solutions that reflect genuine human behavior. Based in Manchester, this specialized team partners with ambitious retailers on platforms like Shopify, Magento, and Adobe Commerce. Their focus isn’t on size but on delivering meaningful impact by identifying core issues, providing effective solutions, and ensuring lasting improvements. The agency’s name, meaning to inspire or motivate action, reflects their dedication to helping clients progress by addressing current challenges—such as customer loyalty rewards, optimizing order value, managing fulfillment strategies, and preparing for international growth with multi-currency and language support. Actuate thrives on transforming obstacles into opportunities for future success.