AccountInsight
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Overview
10 - 49
Employees
2019
Year Founded
ABOUT ACCOUNTINSIGHT
The cookieless B2B DSP to connect programmatic media with B2B companies.
AccountInsight's B2B DSP utilizes non-cookie identifiers to reach individuals in various companies, facilitating account-based targeting and analytics while protecting personal online information. This DSP combines B2B company targeting with intent recognition, offering actionable insights that help marketers foresee customer needs, allowing businesses to direct their budgets toward accounts with the greatest potential for return on investment. Established by former WPP and Media executives who have a deep background in developing B2B solutions, AccountInsight originated as a concept within GroupM, the largest global media buying and technology organization.
Languages Spoken
EnglishFrench
HIGHLIGHTS
10 - 49
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Pay Per Click
About the Team
OUR STORY
AccountInsight originated within GroupM (WPP Media) and has since become an independent B2B demand-side platform under Expandi Group. Focused on addressing the limitations of B2C-oriented DSPs, the company specializes in accurately and transparently reaching business audiences while prioritizing privacy. As digital advertising shifts away from cookies and third-party identifiers, AccountInsight invests heavily in AI-driven insights and intent signals to transform how B2B advertisers connect with companies. Serving global B2B brands, media agencies, and ABM teams, they provide precise targeting, activation, measurement, and optimization across premium media. Their leadership team, boasting extensive expertise in media technology and B2B marketing, drives innovative programmatic solutions tailored to enterprise needs.
Locations
Headquarters
18, Rue Venizelos
Cannes, Provence-Alpes-Cote d'Azur, France 06400
Headquarters
38 Craven Street WC2N 5NG
London, England, United Kingdom WC2N 5NG