Paid Media and Web Development
Sherwin Williams was established in 1959 in Central America and gradually grew its presence in the region with minimal digital media engagement. The company aimed to become a significant player in the home improvement sector, targeting audiences such as contractors, architects, and DIY enthusiasts who are eager to enhance the aesthetics of their spaces. Through advertising on platforms like Google, Facebook, Instagram, YouTube, Waze, and Spotify, Above Zero successfully assisted Sherwin Williams in achieving this ambitious objective. We also created and maintained their websites, produced valuable content for their audiences, and demonstrated that there is a demand for home improvement across all regions. Since 2016, we have overseen paid advertising in Panama, Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala. Our team takes pride in having established Sherwin Williams as a recognizable brand outside the United States, and we are eager to see what our ongoing partnership will bring!