Founded in 1999 by Paul Abercrombie, Abercrombie Communications Inc. originated from his rich background as a newspaper reporter and freelance writer. Paul transitioned from journalism to author and PR consultant, dedicating himself to assisting clients in gaining effective publicity. Alongside his consultancy work, he pens insightful articles on travel, food, and wine for esteemed publications including The Washington Post, Lonely Planet’s Budget Travel, and National Geographic Traveler, among others. Paul is also an accomplished author, known for titles like "Organic, Shaken and Stirred: Hip Highballs, Modern Martinis and other Totally Green Cocktails." As a testament to his expertise, he has earned the Level 3 certification from the Wine & Spirit Education Trust and possesses conversational skills in Italian.