AAA Agency

**BACKGROUND** **Company and Position:** I serve as the Lead SMM Manager at SilkHaven. **Company Description:** SilkHaven is a South African skincare brand dedicated to natural and ethically produced skin and body care products. **OPPORTUNITY / CHALLENGE** **Goals for Hiring AAA Agency:** We aimed to enhance our brand visibility among young audiences in Europe, focusing on generating impressions and engagement on social media and our website across both sides of the Atlantic. **SOLUTION** **Finding AAA Agency:** We were referred to AAA Agency. **Reasons for Choosing AAA Agency:** We valued their cultural fit, cost-effectiveness, and alignment with our company values. **Team Size Assigned:** 2-5 employees from AAA Agency worked on this project. **Scope of Work:** The AAA Agency team conducted market research in Europe, developed strategies for Instagram and TikTok, and identified over 100 local micro-influencers with dedicated followings. They communicated with each influencer to tailor content to local trends, managed all communications to ensure clarity on roles, and monitored the timely posting of content. They effectively handled numerous content-related issues and established a smooth payment process for bloggers. **RESULTS & FEEDBACK** **Measurable Outcomes:** Within two months, the campaign achieved over 500K views, with engagement rates skyrocketing to more than three times our previous levels. **Project Management:** The team delivered all items on schedule and remained responsive to our queries. We held several virtual meetings to keep aligned throughout the project. **Primary Communication Method:** We primarily communicated via virtual meetings, emails, and messaging apps. **Impressive Aspects of AAA Agency:** Their in-depth research abilities and adeptness at managing influencer communications were particularly commendable. Handling a complex campaign involving over 100 influencers was skillfully executed by them. **Areas for Improvement:** Occasionally, their focus on minute details complicated discussions, as they organized meetings for every minor change made. However, this thoroughness ultimately led to outstanding results. **OTHER CLIENT EXAMPLES:** 1. **Soundscape:** **Position:** Marketing Manager **Description:** A Cyprus-based audio streaming service offering audiobooks, music, and podcasts. **Goals:** Promote a new collection on psychology to current and potential listeners. **Results:** The campaign gained over 5K new listeners within a week and had a 90% positive sentiment. 2. **SafeNet VPN:** **Position:** Marketing Manager **Description:** Provides a secure and reliable VPN service. **Goals:** Strengthen brand presence in Serbia and Turkey. **Results:** The company saw a significant increase in new users passionate about their online privacy. 3. **LegalAppTech:** **Position:** CMO **Description:** A tech company offering B2B legal services in Cyprus and Serbia. **Goals:** Enhance market access, boost webinar attendance, and improve brand awareness. **Results:** Significant improvements in user registrations and brand visibility. 4. **Luminary Enterprises:** **Position:** Marketing Director **Description:** A startup in the gaming industry focusing on a new strategy game. **Goals:** Enter the European market and boost brand awareness. **Results:** The influence campaign led to a notable increase in game downloads and user engagement. 5. **Apex Virtual Bank:** **Position:** Business Development Manager **Description:** A rising FinTech project aimed at establishing a virtual bank. **Goals:** Expand into the APAC region. **Results:** Achieved substantial increases in card applications and account registrations, exceeding KPIs for user engagement. In summary, AAA Agency consistently demonstrated excellent project management, effective communication, and the ability to deliver impressive results across various industries.