Simplifying Community Banking
The project's goals were to enhance usability, improve accessibility, and ensure that the vast amount of information the bank needed to share was well-organized and easily searchable. The initiative began with a comprehensive UX audit of the website's previous version to identify necessary changes and suggest deeper improvements. Key enhancements included developing a user-friendly navigation menu and adding an energy-saving screensaver, all of which were proposed and approved to upgrade the old site. APS Bank prioritized making the website easily accessible for an increasingly large user base as the bank's digital presence continues to grow. A significant focus was placed on improving the online help center to provide users seeking assistance with various flexible options, such as predictive search, contact forms, FAQs, contact information, social media links, and a branch locator. The redesigned site integrates with AVA, an AI chatbot that offers immediate solutions to common user inquiries around the clock. The new APS Bank website operates on a high-availability cloud infrastructure, ensuring optimal uptime and dependability. Throughout development, adherence to the bank's stringent security framework was paramount, with the ISO27001 certification held by NIU playing a crucial role in implementing all necessary security measures. Our primary focus during the project was to align with APS Bank's directives while distilling sensitive requirements into an engaging and efficient site architecture and user experience. The site was developed using WordPress CMS, which provides a straightforward yet effective content management system, enabling any department within the bank to operate seamlessly.