ITV
Improving ITV's online visibility
ITV Content Delivery is tasked with digitizing ITV's extensive film archive, regularly converting tapes and VHS. They offer a variety of digitization and restoration services tailored to their clients' needs, whether it's a single tape or an entire historically significant archive. To highlight their offerings and attract new business, ITV Content Delivery reached out to 6B for a new website and digital marketing strategy. 6B collaborated with ITV to create an impressive new website supported by a digital marketing campaign aimed at increasing site traffic.
Our approach involved data analysis and customer research to determine what features a successful service website for ITV should include. It was crucial to showcase the capabilities of ITV's equipment and team effectively. Through photography, design, and content, 6B aimed to provide a genuine perspective on the team's abilities. We incorporated social features and strategically placed imagery near calls to action to encourage site visitors to connect with ITV.
Currently, we manage the entire digital marketing strategy for ITV Content Delivery, encompassing PPC, SEO, social media, and content marketing. We're engaged in digital marketing planning, collaboration with influencers, and executing campaigns to enhance their overall brand reputation. Our commitment lies in helping ITV Content Delivery become the foremost content delivery service in Europe.