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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT 5WHY.US

JTBD studies to improve ROI and product/market fit

We assist in uncovering the reasons customers make decisions at specific moments. What motivates them? What are their apprehensions and worries? What habits hinder their purchasing choices? What constitutes their "AHA" moment? Have you achieved the right fit between your product and market? We work to enhance marketing, sales, and product performance, achieving a remarkable 1200% return on investment within five months — our current best record. As a result of our efforts, a new product with a distinctive delivery method was developed. Let's surpass that achievement! Typical objectives include: improving return on marketing investment (ROMI) and unit economics, increasing average order value (AOV), discovering or refining product/market fit, identifying which features or products to develop, and determining where to concentrate marketing and content efforts versus performance marketing. We provide the customer research you need. The Jobs to be Done framework emphasizes not just your product, customer pain points, or the market itself, but the specific tasks customers want accomplished. It's straightforward yet challenging, which is why it is considered one of the most effective approaches to customer research.

Languages Spoken
EnglishPolish
HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services
Focus
Industries
Clients
Services Provided
50% Marketing Services
30% Research Services
20% Business Consulting Services

About the Team

OUR STORY
Founded by Nikita Evsey, a Google Certified Trainer with extensive experience in marketing and customer experience, our company specializes in leveraging the Jobs To Be Done (JTBD) framework to enhance product/market fit, customer acquisition, and conversion rates. We help mid and large companies deeply understand their customers' motivations, needs, and pain points to create highly targeted, efficient marketing campaigns that boost Return On Marketing Investment (ROMI) and optimize unit economics. Through meticulous research involving thousands of client interviews and business model refinements, we uncover key drivers behind purchase decisions, enabling our clients to tailor pricing, develop relevant products, and refine strategies for sustainable growth. Our personalized approach has yielded remarkable results, including a record 1200% ROI in five months, reflecting

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

Domaniewska, 47-403

Warszawa, Masovian, Poland 02-672