Web Design, SEO and PPC for The Hops Company
Connecticut Coast Media recently had the chance to revamp The Hops Company's online presence, a beer garden and wedding venue located in Connecticut. **Challenges:** The Hops Company faced considerable difficulties with its outdated website and digital marketing efforts. Over the past year, they noticed a sharp decline in leads for their wedding venue. Their old website did not possess the visual attractiveness or functionality needed to engage their target audience effectively. Furthermore, dissatisfaction with their previous PPC management resulted in poor campaign performance and a desire for a new strategy. **Solutions:** **Website Redesign and Development:** We created a new website that merges aesthetic appeal with easy navigation. Our aim was to design a platform that truly represents The Hops Company’s brand while making information easily accessible. We also sought to find a balance between a site for the beer garden and a visually engaging landing page for weddings. The website was optimized for mobile devices to ensure a smooth experience across all platforms. **SEO and Site Migration:** We established a strong SEO strategy to boost organic search visibility and traffic. At the same time, we migrated their existing content to the new site, maintaining their SEO value and enhancing it with strategic optimizations and content updates. **PPC and Paid Social Revamp:** Our team took over the management of PPC and paid social campaigns, restructuring their strategies to target the right demographics with engaging ad copy, optimized bidding strategies, and improved campaign structures. This approach not only increased lead generation but also improved the quality of the leads. **Results:** The Hops Company saw their leads double compared to the same time last year, along with a significant decrease in cost per conversion.