Based in Cleveland, Ohio, 360 Alley specializes in crafting immersive Augmented Reality (AR) content that brings characters to life in fresh, engaging ways. The company's diverse team—including game designers, educators, animators, and creative developers—collaborates closely with clients due to their agile, multi-skilled nature and understanding of the complete app development process. Founded by CEO Martin Tarr, an entrepreneur with over 40 years of experience and a successful track record leading Tiburon Technologies before its acquisition by Dell, 360 Alley evolved from its original 360-degree video production concept to focus on AR's immersive potential. Today, their interactive AR applications enhance over 48 children's books available at major retailers like Walmart and Target, and support museums and design agencies in boosting customer engagement and brand presence.