Functional brands are often compared, whereas meaningful brands are selected. Brands succeed through emotion. 31,000 FT is an independent creative agency located in Dallas, specializing in CPG and consumer healthcare, with a proven success record for brands that require more than just functional creativity. We identify the key factors that influence why consumers prefer one brand over another, and use these insights to develop brand strategies that drive all of our creative efforts. From campaign concepts to complete production, our approach is consistently applied across every project, with AREA 31, our in-house studio, ready to assist when speed and efficiency are essential. We eliminate bureaucracy and avoid transferring responsibilities to less experienced staff. Instead, we provide experienced account leaders, strategists, and creatives who care for your brand as if it were their own. Agile by nature, collaborative by design, and efficient by outcome, our work spans various sectors, including consumer healthcare, CPG, consumer electronics, and civic brands. Our notable clients include Epson Printers, Projectors, and Scanners, Alcon OPTI-FREE, Gold Bond Lotion, ACT Mouthwash, IcyHot, Aspercreme, DampRid, Home Armor, Microban, Wellsential Health, Milo's Tea, and the Town of Addison. We deliver results at the pace required by modern brands, utilizing Altitude AI— our unique platform that combines human insight with AI support. Data informs our approach, while emotions drive transformation. If your brand is functional yet lacks meaning, let’s connect.