Re-designed the check-out for India's massive home-services marketplace.
UrbanClap, now known as Urban Company, operates as a hyperlocal marketplace for home services. They contacted us with the goal of boosting conversion rates for both new and returning users. The objectives for the redesign included: 1. Streamlining the checkout process to make it quicker and more seamless for users, which would help increase conversions and bookings, and 2. Enhancing brand trust throughout the checkout experience. Our proposal involved a phased implementation strategy, which their product team rolled out progressively for new and returning users, featuring: 1. Service provider and time slot selection, 2. Location input, and 3. Payment method options. The outcome: With the revised checkout process, we reduced the time taken to complete purchases by 50% by removing unnecessary taps and interactions. For a more detailed account, check out our blog post here: https://3sided.co.in/urbanclap.html.