Boaz Rossano, co-founder of 2CENTS in 2008 alongside Gilad Hellerman, brings a wealth of entrepreneurial experience from founding and managing five startups across diverse sectors, including interactive media, advertising, e-commerce, UAV training, and software development. Notably, Netica, launched in 2000, achieved significant growth before its acquisition, paving the way for Boaz’s transition into consulting, where he leverages his expertise in e-branding, UX design, and product strategy. Beyond entrepreneurship, he has played a pivotal role in nurturing the Israeli design community, co-founding professional organizations and spearheading UX initiatives. An academic since 1996, Boaz developed and led programs at prominent institutions, sharing his knowledge across design and technology fields. His educational background includes a B.Des. from Bezalel Academy and an Executive MBA from the University of Bradford.