Huncho Day 2023
APRIL 2023 ATLANTA, GA - We partnered with Legends and Scooter Braun Projects to host the 5th Annual Huncho Day celebrity charity football game in support of the Rocket Foundation. The event raised $2 million, with all donations and profits benefiting the newly founded Rocket Foundation, which focuses on violence prevention. The foundation honors Kirsnick Khari Ball (“Takeoff”) by promoting and funding violence prevention programs in Atlanta and nationwide. The event was packed with celebrities, including Jalen Ramsey, host Ronnie2K, Gucci Mane, D’Andre Swift, Patrick Surtain, Zion Clark, Xavier McKinney, Marlon Humphrey, Bradley Chubb, 2Chainz, Chad “Ochocinco” Johnson, Taylor Rooks, and Kyle Pitts, among others. We partnered with sponsors such as Morgan & Morgan, Walmart, YOR Water, Incrediwear, and QC Sports, and facilitated brand activations with Body Armour, Hibbett Sports, the Atlanta Falcons, Slutty Vegan, and local radio stations. Our services included comprehensive event planning, sports integration, brand activation, venue management, vendor coordination, guest management, travel organization, on-site execution, and more.