Riskcovry
247 Fintech Marketing collaborated with Riskcovry, a company specializing in FinTech and Insurtech that provides insurance services and embedded distribution solutions, to create and implement a comprehensive digital acquisition strategy. This initiative integrated pay-per-click (PPC) advertising, a custom landing page designed for conversions, and conversion rate optimization (CRO) to systematically enhance traffic quality, site engagement, and conversion rates.
**Challenge**: Riskcovry needed a cohesive performance strategy to increase lead generation and improve conversion quality in a competitive FinTech and Insurtech environment. The project involved several key components:
- Developing a new landing page focused on conversions that meets the needs of B2B buyers, including partnerships, product offerings, and business stakeholders.
- Executing targeted PPC campaigns on Google and LinkedIn while ensuring message relevance aligned with various industry segments.
- Implementing a thorough CRO initiative to address usability challenges, build trust, and enhance mobile performance.
Success relied not only on creative execution but also on accurate data collection from GA4 events and funnel analytics, including scroll depth and interaction tracking, to maintain a continuous test-learn-iterate cycle.
**Results**:
- PPC Performance: 1,226 clicks from an ad spend of $1,625.67
- Cost per Click (CPC): $1.33
- Click-Through Rate (CTR): 0.35%
These outcomes demonstrate effective budget utilization, with consistent CPCs and a targeted approach toward qualified audiences with intent.