Genome Alberta: A Research-Driven Website Redesign
Genome Alberta required a website that effectively highlighted their innovative genomics research while making complex information easy to understand. Their previous site had issues with navigation, lacked a straightforward user experience, and did not convey their expertise in the field. We began by conducting thorough research, including an SEO audit, to develop a site that addresses its varied audiences—scientists, researchers, and policymakers. Our team created a strategic navigation plan and organized content to ensure clarity, engagement, and ease of access. The completed website, launched in just five months, features a balanced design with ample whitespace, strong branding, and prominent visuals, resulting in an authoritative yet welcoming appearance. Users can now navigate research areas, funding opportunities, and key projects with ease. To highlight Genome Alberta's influence, we incorporated dynamic modules that showcase data, achievements, and practical applications. Mega menus with clear links and visuals enhance the user experience, making navigation straightforward for both new and returning visitors. The fully responsive design ensures a seamless experience across all devices, providing smooth browsing on mobile, tablet, and desktop. Whether seeking funding information, reading research insights, or looking into collaborations, users now enjoy an effortless digital experience. The outcome? A modern, research-focused website that establishes Genome Alberta as a leader in genomics, enhancing the accessibility of scientific breakthroughs.