Web design. UX, UI, Web design, Branding.
While our conversion rates were strong, we recognized a significant opportunity to elevate CarFinance 247 and enhance its image to match the stature of a major national brand. Our goal was to visually highlight the quality of customer service and family values that define us, creating a brand we could all take pride in and that truly represents the company. We began by refreshing the logo, ensuring it evolved enough to maintain a connection to its original design while embodying a more prominent brand presence. Following this, we established brand guidelines, prioritizing a digital-first approach since we operate online. To bolster the brand’s perceived value, it was essential to maintain consistency across all communication channels. Therefore, we completely revised the website copy and the CarFinance 247 blog, implementing tone of voice guidelines and a concise aspirational mission statement to guide the brand's future. Additionally, we provided recommendations for how to apply this tone in response to both positive and negative customer feedback on social media.