Top Brand Refresh & Rebranding Companies
A brand refresh updates the look and voice of a brand people already know; a rebrand changes what it stands for, and sometimes its name. Brand refresh and rebranding agencies run both: customer and staff research, new positioning and messaging platform, a redesigned logo, color, type and imagery system, guidelines, and the rollout across website, product, signage, packaging and sales materials. The trigger is usually a merger or acquisition, a move into new markets or a higher price point, a name that no longer fits, or an identity that looks dated next to competitors.
Compare the agencies here on rebrands they have taken all the way to launch, how they research before designing, and how they plan the rollout.