Empowering a Mobile App with 10M+ Downloads
FashionTech company (USA)
**Summary:** ZoolaTech collaborated with a leading North American fashion retailer to enhance and scale a mobile app that caters to millions of shoppers. Over a period of five years, the team aided the client in expediting delivery, managing peak sale traffic, and introducing revenue-enhancing features that boosted user engagement and conversion rates. **Challenge:** The client needed to quickly grow its mobile engineering team without compromising on code quality or stability of releases. Additionally, the app had to maintain reliability during significant sales events featuring high traffic surges, while still supporting the rollout of new features, providing seamless omnichannel experiences, and modernizing the platform over the long term. **Strategy:** ZoolaTech formed a specialized mobile team of over 60 experts who worked closely alongside the client’s U.S. team for both Android and iOS platforms. This team took responsibility for analytics, release management, quality assurance, and feature deployment, while also enhancing the app’s architecture and resilience. Key advancements included: integrating payment options like PayPal, Afterpay, and Apple Pay for smoother checkout processes; launching rewards and guest checkout features to boost conversion and revenue; developing a dynamic homepage, purchase history functionality, iOS widgets, and machine learning-driven visual search; establishing Android QA processes from the ground up and modernizing the architecture; and implementing on-call support, monitoring, and release practices to ensure stability during peak traffic times. **Results:** The app achieved over 10 million downloads on iOS and Android, with 179,000 monthly downloads reflecting steady user growth, a doubled development velocity for quicker time-to-market, a 40% increase in user engagement time, a 22% uptick in purchases, and a 12% revenue rise on Android after introducing the Guest Checkout feature, along with consistent biweekly releases and a more robust framework for future mobile growth.
