HER Shop
As HER evolved into a thriving brand generating over 1 million EUR in net revenue, its e-commerce platform encountered challenges common to busy, high-sales online stores, such as system overloads and technical difficulties during peak periods. The brand faced major issues during the 2023 Black Friday sale, with the store crashing on its first day, preventing customers from completing orders, making payments, or accessing product pages. Furthermore, HER's online system is integrated with an ERP platform that oversees inventory, logistics, and billing, necessitating careful coordination with various third-party systems through APIs for any technical solutions. After finishing the first phase of the project, HER celebrated significant achievements during the 2024 Black Friday Week promotion, with user growth surpassing 80% and net sales for the week exceeding 300,000 EUR, pushing the company's annual revenue past 2,000,000 EUR. The results are impressive, but at HER, customer satisfaction is our foremost focus. In just 45 days, we effectively designed and implemented a new infrastructure, online store, and integrations. Consequently, the HER brand now benefits from a modern, highly stable infrastructure that features improved security, optimized store performance, and new functionalities aimed at enhancing customer loyalty and boosting sales. The online solution is also positioned to expand into new EU markets, providing customers with more efficient payment and logistics options.